Distant Brewing in Mammoth Lakes, CA, is a local brewery in a bustling resort town. Mammoth Lakes is home to the Ikon resort, Mammoth Mountain, which historically has had one of the longest ski seasons in the US. Distant Brewing has a busy brew pub, and, along with that, a powerful DIY spirit and a clear vision for their business.
We met the founder, Kirk Wallace, in late 2022, when their brew pub was always full, but their online sales were not breaking records. Kirk and his team were handling the marketing, socials, website, and all daily operations themselves, but knew they could amplify their impact with expert guidance. Systems Process People (SPP) jumped at the chance to help them take their business to the next level. Distant adopted the changes we suggested and multiplied online sales by almost 500% in the first year and then another 140% the second year. Over the two-year period, the brewery achieved a Return on Software Investment of almost 700%.
Our approach started with setting them up on a robust Customer Relationship Management (CRM) system to keep track of customer preferences, streamline communication, and personalize their service. With this new foundation, they were able to tap into valuable customer data and nurture long-term relationships—turning one-time visitors into loyal fans while building the brand.
From there, we coached the brewery in email marketing and social media strategies, helping them build on their DIY skills to create compelling, professional content. Their email marketing efforts, combined with active social media posts, became key to engaging customers, sending targeted promotions, and announcing events that drew crowds. With the right social media strategy, they reached even more of their ideal audience, converting followers into regular patrons.
We also focused on website optimization, enhancing the user experience to increase conversion rates. Through these changes, their website evolved into a powerful tool that drove online orders while seamlessly capturing new leads for nurturing.
In just two years, this client achieved a 7x return on their investment by using expert tools and strategies—without compromising their DIY approach.
“It’s been cool to see our online footprint expand with the help of Kerry and her team. Our online sales goals have far exceeded what we expected, and we love our new mid-week chore of packing up merch and beer to send all over the United States!”
- Kirk Wallace, Owner of Distant Brewing
Are you ready to unlock the full potential of your DIY spirit? Contact Systems Process People for a free consultation, and let’s turn your vision into thriving success.